If you're reading this, you've probably at least considered using social media to grow your private practice.

While social media isn't for everyone, it's been immeasurably helpful for my career thus far.

I started my @powerlifterdietitian Instagram in 2017 after completing my first year of grad school (my original username was @danfeldmanfitness). It was two years before I became a dietitian and two and a half years before starting my business.

^My first ever IG post. Sadly, I'm still 5'4".

I started it for two main reasons. Firstly, it was as a training log for my workouts. Additionally, though, on some visceral level, I figured I could start generating an audience and social media presence for when I started my own private practice one day.

It seemed far-fetched, considering that I wasn't even a dietitian at the time and didn't know anything about starting a business, but I had this instinct that I had a voice that others needed to hear and that would one day help me gr...